Privacy Policy

Pro-Race Exhaust Systems are committed to safeguarding the privacy of all customers and visitors. This privacy policy explains what personal data we collect, and how it is used. Additionally, it explains what rights you have over your data.

Important Information and Contact Details

Data Controller: For all of our services, the data controller (the company which is responsible for personal data) is Pro-Race Exhaust Systems. Registered address: Pro-Race Exhaust Systems, Unit 4, 263 Oilmills Road, Ramsey Mereside, Cambridgeshire, PE26 2TT, United Kingdom

Changes to this privacy policy: This policy may be updated time-to-time, to reflect any changes in how we are processing personal data. If we make significate changes, we will make this clear on our websites and, via email (if we have permission to contact you using this method). The last updated date of this policy will be clearly stated at the bottom of this page.

3rd Party Websites: Our website contains multiple links to third party websites, for example we link to event organisers websites on our events page and we have links to dealers websites on our dealers page. We are not responsible for the privacy policies or content of third-party websites. Please ensure you read the privacy policy of any third-party website you visit.

Contacting Us: If you have any questions relating to how we use your personal data, or if you want to exercise your rights regarding your personal data, please contact us using any of the following means:

Email us at:
Write to us: Data Protection Department. Pro-Race Exhaust Systems, unit 4 263 Oilmills Road, Ramsey Mereside, Cambridgeshire, PE26 2TT, United Kingdom.

Information We Collect From You

The information we collect from you can vary depending on how you interact with us, this may include your name, date of birth, email address, physical address, geolocation etc. In particular;

  1. When you create an account, or purchase a product we will collect your name, billing information, delivery information and contact details such as telephone number and/or email address.

  2. When you register your product for the guarantee, we collect your name, address and contact details such as email address and telephone number. We also collect information regarding the product you have purchased, which dealer you purchased the item from, and your opinions of the product. There is also the option for you to opt in or out of our marketing communications on this page.

  3. When you register to join our newsletter and product release mail outs, we collect your name, email address and vehicle).

  4. When you complete a contact form, we capture your name & email address.

  5. If you engage with us online via our website, our analytics software (Google Analytics & Facebook Pixel) will capture your IP address, your location and how you use our website.

Information We Receive from 3rd Parties

In some instances, we may receive information from other sources. Typically, this is either when a Pro-Race Dealer registers a product on your behalf, or if we receive a drop-ship (direct) order from a Pro-Race Dealer we will receive your delivery details and contact information that we supply to our courier (as mentioned in the ‘We may share your data with trusted third parties’ section below).

How We Utilise This Information

We use information held about you in the following ways:

  1. To provide you with information relating to new product development and releases – where you have given us prior consent.

  2. To enhance the user experience whilst you are browsing our website(s).

  3. To contact you when you opt for customer collection, or to use your own courier – we will call/email you to advise when the order is ready for collection.

  4. When you order from us, or enter a competition we are hosting, we use your information to fulfil our contact with you.

  5. To comply with law enforcement requests. 

We Use Multiple Website Analytic Tools 

Provided by third parties such as Google Analytics and Facebook Pixel to collect information about how visitors use our website services, including how you discovered our website, how you browse through the website, Both of these analytic tools place persistent cookies in your browser to identify you as a unique user for the next time you visit our site. These cookies cannot be used by anyone other than the service provider. Information collected by these third party analytic tools does not include personal data such as name, billing address, etc.

Cookies and Similar Technologies

We use multiple cookies on our website for site functionality (such as site language), and for analytics technologies. More information in the way we use cookies can be found in our Cookie Policy.

Data Sharing

We may share your data with trusted third parties in some instances to fulfil services between you as us. This includes:

  • We pass your contact details to a third-party courier company who may contact you via email or SMS to confirm the delivery data and/or time slot of your order.

  • We pass your shopping cart information to either Stripe or PayPal to allow them to process the payment for your order.

  • We pass your email address and name to Mailer-lite to allow us to create and send marketing campaigns (where you have previously given us explicit consent).

  • We pass browsing data to Google Analytics and Facebook Pixel for performance analysis of the way visitors use our online services.

We only share your personal data as necessary for any third party to provide the services as requested or as needed on our behalf. These third parties are subject to strict data processing terms and conditions, and are prohibited for utilising, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or with your consent).

International Data Transfers

Your personal data will not be transferred outside of the EEA (European Economic Area).

Accessing, Updating or Deleting Your Data

Please contact our sales team ( to access, update or request to have your data deleted. If you make a request to delete your personal data, and that data is necessary for the products you have purchased, the request will be honoured only to the extent it is no longer required for our legitimate business purposes or legal or contractual record keeping requirements.

If you request to have your details removed from our lifetime warranty database, we will no longer be able to honour the product warranty.

Data Storage and Retention

We’re committed to keeping your personal data secure, and have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to our employees and sub-contractors on a need-to-know basis. If there is no business use for these parties to access your personal data, then access is prohibited by security measures such as passwords and user permission groups. All personal data is encrypted and securely backed up on a daily basis.

We only retain your personal data for as long as necessary to fulfil the purpose we collected it for, including for the purpose of satisfying any accounting, legal or reporting requirements.

We always aim to keep your data for the minimum time in line with data protection regulations and our processes. For example, we keep:

  • Records of payment information in line with tax law and audit requirements.

  • Information relating to the guarantee registration of your product.

If you decide to unsubscribe to marketing communications, we keep a record of this request indefinitely to ensure we do not send you direct marketing communications again. We may keep your data for longer if we cannot delete it for legal, regulatory or technical reasons.

Your Legal Rights

You have lots of legal rights regarding your personal data, including the right to object to processing of your personal data or to withdraw consent.

You have;

  • The right to request a copy of your personal data.

  • The right to request your personal information to be updated / corrected.

  • The right to request that your personal information is deleted.

  • The right to object to us processing your personal information, or to withdraw consent. In particular where we use your personal information for direct marketing. The right to object does not apply if we must process the data to meet a contractual or legal requirement.

If you wish to exercise any of the rights above, or if you have any questions please contact us using the email or postal address highlighted in the ‘Important information and contact details’ section of this policy.

When contacting us to exercise these rights, we may request specific information from you to help us confirm your identity. This is a security measure put in place to ensure that personal data is not disclosed to any person who does not have the right to receive it. We may also contact you for additional information in relation to your request to speed up our response.

Timeframe to Respond. 

We try to respond to all legitimate requests within 30 days. In some instances, it may take us longer, especially if your request is complex or you have made a number of requests. In this case, we will notify you and keep you updated with the request progress.